When you think about companies that are known for being good places to work the first company that often come to mind is Google. Their “employer brand” is very strong and I would go as far as to comparing it with other well-known brands such as Nike and McDonald’s. The difference being the latter is known first and foremost for the products they sell and not their employment practices.
Organizations today come up with some really great vision and mission statements. These are often public and you will often find them easily accessible on their web page. Who makes these statements? Who are they for? And who must make sure that they are reached. There are many stakeholders that want to have a say, but what about the employees? Do they share these objectives?