What performance do you as an employer expect from your employees? What is performance? Some performance is objective, the flight arrived on time, did not arrive on time. Others are subjective, behavior and how to handle unmotivated employees. In order to have optimal performance, what factors must be involved? A performance equation can help you understand it.
When you think about companies that are known for being good places to work the first company that often come to mind is Google. Their “employer brand” is very strong and I would go as far as to comparing it with other well-known brands such as Nike and McDonald’s. The difference being the latter is known first and foremost for the products they sell and not their employment practices.